Adam is a co-founder and the Design Director of Smith & Co. With a degree in Transportation Design from University of Northumbria, he went on to work as an Architectural Technologist at the RIBA award-winning Napper Architects.


A graduate in Fashion Design from Kingston University, Deane has previously spent time in New York with leading American retailer J Crew. Having gone on to study Visual Culture at University of Northumbria, he has worked as a writer on art and design. Deane is Smith & Co’s Managing Director and a co-founder.


One of our contributory product designers, Ian has spent over a decade within the arts. Having worked with a number of high-profile international artists, his underlying approach is materials and process driven, and is guided by sustainability and new technologies.